The University Press and the Marketplace

Friday, January 2, 2015: 4:10 PM
Clinton Suite (New York Hilton)
Mary Beth Jarrad, New York University Press
Jarrad will discuss the challenges of marketing university press books among both retail and non-institutional accounts, and strategies that she and her colleagues have found successful.
See more of: Buying and Selling History: Some Perspectives on the Marketplace
See more of: AHA Sessions
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