Shaping History for the Marketplace

Friday, January 2, 2015: 3:50 PM
Clinton Suite (New York Hilton)
Michael Gentile, Random House
Gentile will discuss how he selects books to market to teachers and works with authors and editors in helping to shape the book’s content, coordinate the creation of supplementary material and essays to help market it, and strategize on building awareness through placement at conferences, periodicals, and other outlets.