This paper examines the rise and fall of Cuba’s MLC in the 1980s alongside the island’s reconfiguration of agrarian policy and the sudden reintroduction of free markets in the mid-1990s as a strategy to survive the challenges posed by the so-called Special Period. I argue that the implementation of the Agromercados in 1994—like other policies adopted during the Special Period—did not represent a novel departure, but rather the result of earlier experimentation by the Cuban regime. I analyze how ordinary Cubans benefited from the Mercados Libres, how they perceived the ideological contradictions inherent in this policy, and how they reacted to its termination. Moreover, I examine citizens’ reactions to, and the state’s narrative about, the Agromercados.
Drawing on archival sources, press materials, and first-hand accounts, this paper highlights the policy shifts enacted by the regime, the contradictions they embodied, and the reactions of the population when state actions diverged from the official narrative.
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