Producing Childhood Creativity: The Toy-Making Movement and Professional Care Labor during China's Great Leap Forward, 1958–62

Saturday, January 4, 2025: 3:50 PM
Bryant Room (New York Hilton)
Yiming Ma, University of California, Santa Barbara
This paper explores the national toy-making movement in China during the Great Leap Forward, focusing on its implementation in workplace crèches (tuoer suo) and nursery schools. Professional caregivers (baoyu yuan or jiaoyang yuan) were mobilized to utilize folk knowledge and their “free” time to design and craft innovative toys from materials like paper, hay, and scrap metal, for the children in their care. This initiative marked a departure from the Soviet childcare model by prioritizing caregivers’ creative labor over programmed education for fostering children’s creativity and emotional development.

Drawing on caretaker manuals from local governments and crèches in Shenyang, Xi’an, and Zhengzhou, toy-making manuals, union gazetteers, memoirs of childhood education researchers, and caretakers’ diaries, this study investigates how the movement was underpinned by the standardization of caregivers’ time, their handicraft skills, affective capacity, and (often idealized) ecological knowledge. It reveals that toy-making demanded a combination of professionalization and commitment to the emotional well-being of children, extending beyond the hitherto primary care responsibilities like health and hygiene.

From the perspectives of labor and material culture, this research situates the toy-making movement within the Chinese Communist Party’s broader efforts to valorize gendered public care labor in its productivist labor regime. The state’s aim to boost women’s labor participation by relieving them of childcare paradoxically strengthened gendered labor division due to the rapidly growing demand for professional women caregivers: many regarded caregiving as an inferior vocation, especially when compared to industrial, agricultural, and political work. By translating care into a tangible, material output, the toy-making movement sought to align caregiving with the PRC’s productivist vision, blurring the lines between productive and reproductive labor while, ironically, increasing the caregivers’ workload.