American merchants and insurers, facing the risk of public condemnation for reckless profit seeking in the Napoleonic period, deliberately engaged in performances of American belonging, conservatism, patriotism, and loyalty, while also placing their money in public institutions. Both their investments and their civic performances effaced their politics and deflected criticism. As the United States began to achieve economic stability, merchant-insurers’ performances of their Americanness both made them seem loyal and “conservative,” and eventually created value for their companies.
After the Napoleonic Wars ended and the last founders began to die, American writers turned toward new kinds of mythmaking. The first historians of the United States wrote about the political and military risks of the republic’s founding, rather than the financial ones, while antebellum financial writers criticized their own times by contrasting them with a supposedly more stable and virtuous founding era. In this fashion, the risky nature of the founding “bet” on the United States was largely forgotten.
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