Will China Consume the World?

In his opening comments, he will outline how Chinese and international political and business leaders now look to Chinese consumers to replace their American and European counterparts and rescue the global economy.  Such pressure for Chinese to consume more is certain to continue in the coming years.  But what are the implications for China and the world of Chinese consumers adopting the lifestyles of the middle classes in developed economies?  Gerth will suggest how - from the brands we buy to the biosphere we inhabit - we are all being affected by the everyday choices made by ordinary Chinese, whether we do business there or not.