Entre Nos: The de la Madrid Administration, the Sanchez Navarro, and the Tourist Development of Los Cabos

Friday, January 3, 2014: 9:10 AM
Cabinet Room (Omni Shoreham)
Alex M. Saragoza, University of California, Berkeley
Despite the deep economic crisis of the early 1980s in Mexico, the tourist
development of the southern edge of the Baja California peninsula emerged
and expanded with astonishing speed and bureaucratic ease, spearheaded by
the holdings of the scion of the Sanchez Navarro family, whose wealth
derived largely from its ties to the Modelo brewery.  This paper examines
the political and economic background to the means by which the Sanchez
Navarro family gained access to such a large strip of beachfront
properties that became a major and lucrative tourist destination,
particularly for high-end international travelers.