In the early 1970s, many white middle-class liberal suburbanites in metropolitan Boston who had first become politically active a decade earlier in campaigns for fair housing and civil rights began to shift their attention to the cause of women’s equality. These suburban feminists relied on the contacts, networks and tactics they had established during previous civil rights campaigns. In particular, these white middle-class residents adopted the language and ideology of class-blindness, equality of opportunity, and an interpretation of discrimination in terms of personal prejudice rather than structural inequality that tied feminism directly to earlier civil rights efforts. While successful in securing the passage of legislation like a state Equal Rights Amendment, the tactics of the movement invigorated the forms of class entitlement at the heart of the suburban liberal interpretation of the ideals of equality and freedom of choice. Ultimately, the embrace of this language and ideology offers a way to explore how and why liberal ideas and ideology have persisted, but have failed to produce meaningful solutions to the enduring problems of structural inequality.